Social Media Tracker Syncapse Grabs $25M in Funding Round (New York Times) February 27, 2011 at 11:23 PM
Social media provider Syncapse announced today it has finalized a $25 million
round of financing from ABS Capital Partners to help brands track their
reputations online.
Toronto-based Syncapse, which develops tools to help brands and marketers
build their own social communities and track in real-time what consumers are
wanting, said it will use the new funds to hire more sales, technical
development and marketing staff.
Syncapse’s platform is a single dashboard where marketers and their
stakeholders, both internal and external, can build, manage and measure a
global social media presence across Facebook, Twitter, YouTube, WordPress and
MovableType.
“Companies are building their presence on social media because it provides a
more effective way to engage and communicate with their customer base,” CEO
Michael Scissons told me. “Along with this shift comes the added complication
of managing multiple brands, languages and stakeholders across an increasing
number of social networking sites.”
Prior to founding Syncapse in 2007, Scissons was head of Facebook media sales
for Interpublic Group in Canada.
The company’s main competitors are Buddy Media and Vitrue.
Its clients include Domino’s Pizza, Unilever, The Carphone Warehouse,
PhotoBox, JustGiving, Pepsi International, Reckitt Benckiser, Anheuser-Busch
InBev and Autism Speaks.
The company says it has connected brands with 60 million consumers globally.
Syncapse has received a total …
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