News flash. Online ads in India perform better when written in Hindi, Tamil,
Telugu, Malayalam and other regional languages compared to English creatives!
Apparently these localized ads attract more…
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Green Mountain Coffee explains unusual marketing strategy behind its Promoted
Trend buy.
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Google has introduced its own version of social search service, which it is
calling “+1″ or “plus one”. Similar to Face book’s “like”, it will encourage
users of its web search engine to recommend…
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News flash. Online ads in India perform better when written in Hindi, Tamil,
Telugu, Malayalam and other regional languages compared to English creatives!
Apparently these localized ads attract more…
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Scotty
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What: A new ad format Google has quietly rolled out. Watch video here. How:
They are ads tailored to content in people’s gmail accounts. Google is using
the same signals it gathers about people’s…
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Digital Coupons Post 41% Growth in 2010 More than $1.2 billion in digital
coupons savings was issued in 2010, representing 41% growth from the year
before, according to data from Coupons.com’s…
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Online Ad Market: Google AdSense may never make Facebook list. Ad
Technologies: Google gives retailers more control through Commerce Search
update. Marketers embracing QR codes for better or…
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As more online businesses take to blog commenting to boost traffic and in the
hope of doing the same with search rankings, increasing numbers are going
about it the wrong way and wondering why their comments aren’t published. On
one of the sites I watch over, comments are moderated and of ten that come in,
[...]
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Despite video monetization goals, Google serves fewer video ads than
competitors.
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In this video interview, Internet marketing expert Matt Bailey takes Marshall
McLuhan’s phrase, “The medium is the message,” and explains how it relates
directly to marketer’s need to communicate their message in an age of so many
different online media.
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