New Rules of the Road for Global Online Marketing Campaigns (Marketingvox)

News flash. Online ads in India perform better when written in Hindi, Tamil,
Telugu, Malayalam and other regional languages compared to English creatives!
Apparently these localized ads attract more…

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Twitter Advertiser: Brand Awareness Was an Afterthought (ClickZ)

Green Mountain Coffee explains unusual marketing strategy behind its Promoted
Trend buy.

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Plus One: Another Change to Google Search (Marketingvox)

Google has introduced its own version of social search service, which it is
calling “+1″ or “plus one”. Similar to Face book’s “like”, it will encourage
users of its web search engine to recommend…

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New Rules of the Road for Global Online Marketing Campaigns (Marketingvox)

News flash. Online ads in India perform better when written in Hindi, Tamil,
Telugu, Malayalam and other regional languages compared to English creatives!
Apparently these localized ads attract more…

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Under the Microscope: The new Gmail ad format (Marketingvox)

What: A new ad format Google has quietly rolled out. Watch video here. How:
They are ads tailored to content in people’s gmail accounts. Google is using
the same signals it gathers about people’s…

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Marketing Data RoundUp: Digital coupons grew 41% in 2010 | Moms and Their Smartphones | Customer reviews more important than SMBs’ own websites (Marketingvox)

Digital Coupons Post 41% Growth in 2010 More than $1.2 billion in digital
coupons savings was issued in 2010, representing 41% growth from the year
before, according to data from Coupons.com’s…

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Top News: AdSense may never make Facebook list | Amazon faces backlash over music locker | Google adds in-app billing to Android Market | SEO-friendly blog posts (Marketingvox)

Online Ad Market: Google AdSense may never make Facebook list. Ad
Technologies: Google gives retailers more control through Commerce Search
update. Marketers embracing QR codes for better or…

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Parrot comments (tamingthebeast.net)

As more online businesses take to blog commenting to boost traffic and in the
hope of doing the same with search rankings, increasing numbers are going
about it the wrong way and wondering why their comments aren’t published. On
one of the sites I watch over, comments are moderated and of ten that come in,
[...]

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Google Loses Ground in Video Ad Volume Race (ClickZ)

Despite video monetization goals, Google serves fewer video ads than
competitors.

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How to Find the Best Medium for Your Message – with Matt Bailey (4:10) (wilsonweb.com)

In this video interview, Internet marketing expert Matt Bailey takes Marshall
McLuhan’s phrase, “The medium is the message,” and explains how it relates
directly to marketer’s need to communicate their message in an age of so many
different online media.

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