Finance Search CPCs Grew Substantially in March (ClickZ)

Advertisers in the finance category spent 40 percent more on search ad clicks
in March.

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Frito-Lay Thanks 1.5M New Facebook ‘Likes’ With Bag of Chips (ClickZ)

PepsiCo keeps the pedal down on social media marketing.

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Digital Media Part of FTC’s Focus on Limiting Food Advertising to Kids (Marketingvox)

The Federal Trade Commission is proposing new voluntary guidelines for
advertisers of food products for children – a an overhaul that touches all
forms of advertising including digital. It would be…

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Agency News: Vivaki’s Social Chief; Troy Kelley to R/GA; Modernista Shutters (ClickZ)

Plus hires and wins at Organic, Davis Elen, and Connelly Digital.

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PayPal Steps Up Fight Against Smartphone Wallet With Fig Card Acquisition (Marketingvox)

PayPal has acquired Fig Card, a start-up that has developed a way for
merchants to accept mobile payments in stores via a USB device that plugs into
the cash register or point-of-sale terminal from…

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Marketing Data RoundUp: Some smarphone owners willing to pay extra for shorter contracts | Sprint has the best one-year option (Marketingvox)

Some Smartphone Owners Willing to Pay Extra for Shorter Contracts When asked
if they would be willing to pay extra for a shorter contract, most smartphone
buyers (66%) said they would not, according…

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Windows Phone 7 Dangles New Tools, APIs in Front of iOS Developers (Marketingvox)

Microsoft has rolled out tools and APIs to help developers port their Apple
apps to the Windows Phone 7 platform. This first round of APIs are relatively
simply, it acknowledged in a blog post. “We…

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Digital Media Part of FTC’s Focus on Limiting Food Advertising to Kids (Marketingvox)

The Federal Trade Commission is proposing new voluntary guidelines for
advertisers of food products for children – a an overhaul that touches all
forms of advertising including digital. It would be…

Share With Friends: | | Internet – Emarketing Stories, RSS and RSS Feed via Feedzilla.

PayPal Steps Up Fight Against Smartphone Wallet With Fig Card Acquisition (Marketingvox)

PayPal has acquired Fig Card, a start-up that has developed a way for
merchants to accept mobile payments in stores via a USB device that plugs into
the cash register or point-of-sale terminal from…

Share With Friends: | | Internet – Emarketing News, News Feeds and News via Feedzilla.

Marketing Data RoundUp: Some smarphone owners willing to pay extra for shorter contracts | Sprint has the best one-year option (Marketingvox)

Some Smartphone Owners Willing to Pay Extra for Shorter Contracts When asked
if they would be willing to pay extra for a shorter contract, most smartphone
buyers (66%) said they would not, according…

Share With Friends: | | Internet – Emarketing Stories, RSS and RSS Feed via Feedzilla.