How Brands Helped Zynga Get to IPO Chatter (ClickZ) May 28, 2011 at 1:00 AM
In-game campaign spending ranges from $100,000 to $1 million.
Category / Search Marketing
Top News: Google just blew past Yahoo in online display | Captcha Ads | Facebook developing ways to share media | (Marketingvox) at 1:00 AM
Online Ad Market: Google just blew past Yahoo in online display advertising.
Captcha Ads: Awesome for brands, awkward for users? Mobile Marketing: Mobile
phones may change TV advertising methods. Facebook isn’t interested in mobile
ads? Mobile Computing: Microsoft to showcase new tablet OS next week?
Microsoft encourages more expensive apps for Phone 7. Social Media: Facebook
is developing ways to share media. Security: Internet Explorer flaw lets [...]
3D Advertising Comes to the iPad (Marketingvox) at 1:00 AM
Cooliris has developed what it says is the first 3D ad for the iPad – a
promotion for a new series that the Weather Channel is running, which follows
photographer Peter Lik as he travels across the US to take the perfect photo
[video]. How He Did It Cooliris’ CEO Soujanya Bhumkar explained to the BBC
that [...]
Marketing Data RoundUp: 1 in 3 mobile workers check email first | Daily deal site traffic explodes YOY (Marketingvox) at 1:00 AM
1 in 3 Mobile Workers Check Email First About one in three (35%) global mobile
workers checks their email first thing in the morning before they do anything
else, according to an April 2011 report from iPass. Its indicates another 17%
check their email after getting dressed, 13.5% check it after having morning
tea or coffee, [...]
Internet Ad Revenues Soar 23 Percent in Q1 (ClickZ) at 1:00 AM
Online ad revenues hit $7.3 billion for first three months of 2011.
New QR Labels Give Consumers Personalized Details About Fuel Efficiency (Marketingvox) at 1:00 AM
A new set of labels showing the fuel economy of cars unveiled by the US
Transportation Department this week will not only give consumers more
information than they previously were provided but they will also deliver
additional personalized information via QR codes. [video]. These fuel-
efficiency labels haven’t been updated for 30 years, according to CNET. They
[...]
FTC Calls for Comments on Online Ad Rule Revamp (Marketingvox) at 1:00 AM
The Federal Trade Commission is updating its guidance document on how federal
advertising law applies to online advertising and sales. Much has changed in
this space since 2000 – dramatically so, the FTC acknowledges – and it is
seeking public comment about any modifications. “The staff is interested in
the technical and legal [...]
The 4 Pillars of Building Trust Online – with Tim Ash (7:36) (wilsonweb.com) May 27, 2011 at 11:57 PM
While most online marketers seem to be focusing on technology and tools, says
conversion expert Tim Ash, they should be focusing on persuasion – persuading
people to buy. In this video interview Ash describes how to implement the 4
pillars of persuasion: Authority, Appearance, Social Proof, and Transactional
Assurances.
Google’s Wallet, Offers Integrate Into a Powerful Combination (Marketingvox) at 1:00 AM
Google has rolled out two offers that are tightly connected and that are
poised to have a significant impact on the mobile and daily deal space. One is
the announcement of Google’s field test of Google Wallet, a near-field
communication-enabled smartphone that consumers can use to tap and pay for
goods. It is offering this along [...]
Closing Bell: Microsoft is struggling in China | Google wants to give you $10 to try Wallet. Don’t take it! | Ex-MySpace exec to launch Facebook alternative | Amazon launches Mac Download store | (Marketingvox) at 1:00 AM
Global Business: Microsoft is struggling in China. Mobile Computing: Google
gives everyone $10 to try new Google Wallet…but there’s a catch. Business
Strategies: Ex-Myspace exec to launch Facebook alternative with funding from
DFJ. Amazon launches Mac Download store. Social Media: Google launches people
widget which surfaces content from friends, family and colleagues.